Which Companies Continue to Sell Talc-Based Baby Powders?
Alex Scranton Director of Science and Research |
For decades, doctors and scientists have raised concerns that using talc-based powders is leading to ovarian cancer and respiratory disease like mesothelioma. In fact, thousands of women have sued Johnson & Johnson (J&J) — manufacturers of one of the most popular baby powders on the market – for the negative impacts that use of its baby powder has had on their health. (And increasingly they are winning those cases!) So after years of denial and doubling down, J&J finally decided in 2020 to reformulate its baby powder in the U.S., replacing the talc with safer cornstarch.
This made us wonder – just how late is J&J to the party? They have only just announced (May 2020) that they will reformulate in the U.S. – and plan to *sell down any existing talc-based powder currently on store shelves until it’s gone. And, outrageously, Johnson & Johnson refuses to stop selling its talc-based powder in other countries.
But how does J&J’s decision compare to other companies selling talc-based powders?
To get the answer, we took a look at our list of 28 powder products we identified in a 2017 blog that — at the time — still contained talc.
Overall WVE’s data found a significant shift in the body powder market – 22 of the 28 products (78%!) originally identified in 2017 as containing talc are now either off the market, or reformulated with cornstarch.
These companies simply weren’t waiting for the market leader to lead!
The good news: Most companies recognized the risk (both to women’s health and their reputations) and made the business decision to remove talc from their products. The bad news: The #1 seller of baby powder (J&J), as well as a few other manufacturers are still laggards, and continue to expose their customers to talc.
Know any products you think we missed that still contain talc? Let us know and we will look into it!
For additional details, click here.
Product Discontinued | Brand/ Manufacturer | Product Name | 2017: Product contains talc | 2020: Product contains talc |
Sell Down* |
Notes | ||
---|---|---|---|---|---|---|---|---|
Ammens | Ammens Medicated Deoderant Powder | YES |
NO |
yes | ||||
Ammens | Ammens Medicated Deoderant Powder Shower Fresh | YES |
NO |
Specifically marketed, advertised as 100% talc-free | ||||
Shower to Shower | Absorbent Body Powder Morning Fresh Lavender | YES |
NO |
Manufacturer, Bausch, removed talc in Feb 2019 | ||||
Shower to Shower | Absorbent Body Powder Original Fresh | YES |
NO |
Manufacturer, Bausch, removed talc in Feb 2019 | ||||
Anti Monkey Butt | Women’s: Anti Friction Powder | YES |
NO |
|||||
Anti Monkey Butt | Men’s: Anti Friction Powder | YES |
YES |
Men’s anti monkey butt powder contains talc but women’s baby powder is cornstarch based. | ||||
Johnson & Johnson | Johnson’s Baby Powder Original | YES |
NO |
yes | J&J will stop making with talc in US – but will sell down product and continue international sales | |||
Johnson & Johnson | Johnson’s Baby Powder | YES |
NO |
yes | J&J will stop making with talc in US – but will sell down product and continue international sales | |||
Zeasorb | Super Absorbent Powder | YES |
YES |
Available on Amazon, Walmart | ||||
yes | Arden Beauty | Elizabeth Arden White Shoulders Body Radiance Perfumed Body Powder | YES | YES | yes | Product discontinued, but remaining stock still being sold down in retail chains | ||
yes | Arden Beauty | Elizabeth Arden Red Door Body Powder for Women | YES | YES | yes | Product discontinued, but remaining stock still being sold down in retail chains | ||
yes | Elizabeth Taylor | Passion Body Powder for Women | YES | YES | yes | Product discontinued, but remaining stock still being sold down in retail chains | ||
yes | Dana Chantilly | Dana Chantilly Dusting Powder | YES | YES | yes | Product discontinued, but remaining stock still being sold on Ebay & Amazon | ||
Shower to Shower | Sport Absorbant Body Powder | YES |
NO |
Manufacturer, Bausch, removed talc in Feb 2019 | ||||
yes | Shower to Shower | Absorbant Body Powder, Breeze Fresh with Vanilla Essence | YES | n/a | ||||
yes | Shower to Shower | Absorbant Body Powder, Island Fresh | YES | n/a | ||||
Equate | Mild Baby Powder | YES |
NO |
|||||
Personal Care | Pure Baby Powder | YES |
NO |
Out of stock most places. Talc free version on Ebay | ||||
Caldesene | Protecting Powder Fresh Scent Talc | YES |
NO |
|||||
Angel of Mine | Angel of Mine Baby Powder | YES |
NO |
|||||
Perfect Purity | Soft and Silky Baby Powder | YES |
NO |
yes | Talc version sell down still available on Amazon – New talc free version exists | |||
Perfect Purity | After shower depderant body powder with talc- lavender scent | YES |
NO |
|||||
Assured | Lavender & Fresh Scent shower & bath body powder | YES |
YES |
|||||
Assured | Shower & Bath body powder with chamomile | YES |
YES |
|||||
Yardley London | Lily of the Valley Perfumed Talc | YES |
YES |
|||||
Yardley London | Scented Talc Powder, English Rose | YES |
YES |
|||||
yes | My Fair Baby | Premium Baby Powder | YES | n/a | ||||
Well Beginnings | YES |
NO |