A Fragrance-Free Manifesto
Fragrance is the mystery meat of our household products.
If SC Johnson Want Our Trust, They’ll Stop Hiding Ingredients
As more & more small companies reveal all ingredients, mainstream companies look like they have something to hide.
Lysol’s “Healthing” Campaign Misleads Moms
Those potentially harmful chemicals in the disinfectant are actually no more effective than plain old soap and water.
The Question the Feminine Care Industry Wants All Women to Ask
Why the question of “does my vagina smell like flowers” is not only un-useful, it’s dangerous.
Perfume: Not Child’s Play
Perfume marketed to girls with partially disclosed, untested ingredients that could lead to serious health issues?
No Secrets at Seventh Generation
Honesty, responsibility and radical transparency in commerce are fundamental practices.
SC Johnson Caught on Camera
We placed a hidden camera in the SC Johnson board room to find out why they refuse to list fragrance ingredients.
SC Johnson Refuses to Respond to 52,000 Consumers
Serious hypocrisy from the company that says “responding to consumers is SC Johnson’s top priority.”
Alternatives to Toxic Air Fresheners
Until companies come clean on the ingredients they’re using in fragrance, try some of these non-toxic alternatives.
WVE Spoofs SC Johnson
Check out this new spoof website and commercial that uses humor to tell the stinky truth about fragrance secrets.