Why Always’ New #LikeAGirl Ad is Hypocritical
Highlighting girl's empowerment while keeping ingredients secret... hmm...
Tips for Finding Honest Skin Care and Beauty Brands
With hundreds of ingredients on labels, how are you supposed to know who's truly being transparent?
A Fragrance-Free Manifesto
Fragrance is the mystery meat of our household products.
You Have a Right to Know What’s in Your Cleaners
People are used to being selective about what’s in food products; cleaning products need to be held to the same standards.
Girls Perfume: Companies’ Vague Safety Assurances
We shouldn't need to guess about the safety of products marketed to children.
No Secrets at Seventh Generation
Honesty, responsibility and radical transparency in commerce are fundamental practices.