Published Sept. 2020
For decades, doctors and scientists have raised concerns that using talc-based powders is leading to ovarian cancer and respiratory disease like mesothelioma. In fact, thousands of women have sued Johnson & Johnson (J&J) — manufacturers of one of the most popular baby powders on the market – for the negative impacts that use of its baby powder has had on their health.
In May 2020, J&J finally decided to reformulate its baby powder in the U.S. and Canada, replacing the talc with safer cornstarch. However, it plans to “sell down” any existing talc-based powder currently on store shelves until it’s gone. And, outrageously, Johnson & Johnson refuses to stop selling its talc-based powder in other countries.
But how does J&J’s decision compare to other companies selling talc-based powders?
To get the answer, we took a look at our list of 28 powder products we identified in a 2017 blog that — at the time — still contained talc.
Overall we found a significant shift in the body powder market – with 22 out of 28 products (78%) originally identified in 2017 as containing talc are now either off the market, or reformulated with cornstarch.
Most companies recognized the risk (both to women’s health and their reputations) and made the business decision to remove talc from their products. Unfortunately, the #1 seller of baby powder (J&J), as well as a few other manufacturers, still continue to expose their customers to talc.
[SEE TABLE of products below]
The details:
Discontinued Baby Powder
Some manufacturers decided to eliminate their powder products altogether. Of the original 28 products, 7 talc-based have been discontinued:
Elizabeth Arden White Shoulders Body Radiance Perfumed Body Powder
Elizabeth Arden Red Door Body Powder for Women
Passion Body Powder for Women
Dana Chantilly Dusting Powder
Shower to Shower Absorbant Body Powder, Breeze Fresh with Vanilla Essence
Shower to Shower Absorbant Body Powder, Island Fresh
My Fair Baby Premium Baby Powder
(And although we didn’t identify them in 2017 as part of our list, we learned that Avon Cosmetics also discontinued all of their lines of body powders as of 2017.)
Reformulated Baby Powder
Some manufacturers reformulated their powder products to include cornstarch instead of talc. Of the original 28 products, 15 are now talc-free:
Ammens Medicated Deodorant Powder
Ammens Medicated Deodorant Powder Shower Fresh
Shower to Shower Absorbent Body Powder Morning Fresh Lavender
Shower to Shower Absorbent Body Powder Original Fresh
Shower to Shower Sport Absorbant Body Powder
Lady Anti-Monkey Butt Powder
Johnson’s Baby Powder Original Scent
Johnson’s Baby Powder
Equate Mild Baby Powder
Personal Care (Baby Love) Pure Baby Powder
Caldesene Protecting Powder Fresh Scent
Angel of Mine Angel of Mine Baby Powder
Perfect Purity Soft and Silky Baby Powder
Perfect Purity After shower deodorant body powder – lavender scent
Well Beginnings Baby Powder
Sell Down of Talc-Based Powder
Most manufacturers that either discontinued or reformulated their powders chose to sell down* their existing stock of talc-containing powders to retail and online outlets, rather than recall them.
We are unfortunately still able to find old stock of talc-containing powders available for purchase for the following 8 products:
Ammens Medicated Deodorant Powder
Elizabeth Arden White Shoulders Body Radiance Perfumed Body Powder
Elizabeth Arden Red Door Body Powder for Women
Passion Body Powder for Women
Dana Chantilly Dusting Powder
Perfect PuritySoft and Silky Baby Powder
Johnson’s Baby Powder Original Scent
Johnson’s Baby Powder
Still Contains Talc
Some manufacturers have chosen to continue including talc in their powder products. Of the original 27 products, the following 6 products still contain talc:
Original Anti-Monkey Butt Powder (for men)
Zeasorb Super Absorbent Powder
Assured Lavender & Fresh Scent shower & bath body powder
Assured Shower & Bath body powder with chamomile
Yardley London Lily of the Valley Perfumed Talc
Yardley London Scented Talc Powder, English Rose
Product Discontinued | Brand/ Manufacturer | Product Name | 2017: Product contains talc | 2020: Product contains talc |
Sell Down* |
Notes | ||
---|---|---|---|---|---|---|---|---|
Ammens | Ammens Medicated Deoderant Powder | YES |
NO |
yes | ||||
Ammens | Ammens Medicated Deoderant Powder Shower Fresh | YES |
NO |
Specifically marketed, advertised as 100% talc-free | ||||
Shower to Shower | Absorbent Body Powder Morning Fresh Lavender | YES |
NO |
Manufacturer, Bausch, removed talc in Feb 2019 | ||||
Shower to Shower | Absorbent Body Powder Original Fresh | YES |
NO |
Manufacturer, Bausch, removed talc in Feb 2019 | ||||
Anti Monkey Butt | Women’s: Anti Friction Powder | YES |
NO |
|||||
Anti Monkey Butt | Men’s: Anti Friction Powder | YES |
YES |
Men’s anti monkey butt powder contains talc but women’s baby powder is cornstarch based. | ||||
Johnson & Johnson | Johnson’s Baby Powder Original | YES |
NO |
yes | J&J will stop making with talc in US – but will sell down product and continue international sales | |||
Johnson & Johnson | Johnson’s Baby Powder | YES |
NO |
yes | J&J will stop making with talc in US – but will sell down product and continue international sales | |||
Zeasorb | Super Absorbent Powder | YES |
YES |
Available on Amazon, Walmart | ||||
yes | Arden Beauty | Elizabeth Arden White Shoulders Body Radiance Perfumed Body Powder | YES | YES | yes | Product discontinued, but remaining stock still being sold down in retail chains | ||
yes | Arden Beauty | Elizabeth Arden Red Door Body Powder for Women | YES | YES | yes | Product discontinued, but remaining stock still being sold down in retail chains | ||
yes | Elizabeth Taylor | Passion Body Powder for Women | YES | YES | yes | Product discontinued, but remaining stock still being sold down in retail chains | ||
yes | Dana Chantilly | Dana Chantilly Dusting Powder | YES | YES | yes | Product discontinued, but remaining stock still being sold on Ebay & Amazon | ||
Shower to Shower | Sport Absorbant Body Powder | YES |
NO |
Manufacturer, Bausch, removed talc in Feb 2019 | ||||
yes | Shower to Shower | Absorbant Body Powder, Breeze Fresh with Vanilla Essence | YES | n/a | ||||
yes | Shower to Shower | Absorbant Body Powder, Island Fresh | YES | n/a | ||||
Equate | Mild Baby Powder | YES |
NO |
|||||
Personal Care | Pure Baby Powder | YES |
NO |
Out of stock most places. Talc free version on Ebay | ||||
Caldesene | Protecting Powder Fresh Scent Talc | YES |
NO |
|||||
Angel of Mine | Angel of Mine Baby Powder | YES |
NO |
|||||
Perfect Purity | Soft and Silky Baby Powder | YES |
NO |
yes | Talc version sell down still available on Amazon – New talc free version exists | |||
Perfect Purity | After shower depderant body powder with talc- lavender scent | YES |
NO |
|||||
Assured | Lavender & Fresh Scent shower & bath body powder | YES |
YES |
|||||
Assured | Shower & Bath body powder with chamomile | YES |
YES |
|||||
Yardley London | Lily of the Valley Perfumed Talc | YES |
YES |
|||||
Yardley London | Scented Talc Powder, English Rose | YES |
YES |
|||||
yes | My Fair Baby | Premium Baby Powder | YES | n/a | ||||
Well Beginnings | YES |
NO |