Women take a shine to brands that address their chemical concerns.
Green Biz
Erin Switalski
December 4, 2014
It’s no secret that women make an estimated 85 percent of all consumer purchases. Women also account for an estimated 58 percent of total online spending.
Add to this the fact that social media marketing is key to business success these days, and women use social media more than men. According to a recent infographic by financeonline.com, 76 percent of women use Facebook — compared to 66 percent of men — and on Pinterest they far out-use men (33 percent to 8 percent).
