Victory! Tide Reformulates!

This is the story of how the power of women moved the biggest consumer product company on the planet – in just one short year.

On Jan. 24 Procter & Gamble, makers of Tide and Tide Free & Gentle detergents agreed in a California court to significantly reduce the levels of the chemical 1,4 dioxane in its laundry products. I,4 dioxane is classified as a known carcinogen under Proposition 65 in California. P&G will complete the reformulation process by September of 2013. Although Procter & Gamble has signed the agreement in California, the company is likely to distribute the new reformulated product nationwide.

Learn more about this groundbreaking victory and keeping cleaning products safe!